I by IMD

I by IMD offers first-person business intelligence from the brightest thinkers in academia, business and society. Written by experts for experts, we present a platform for debate on the latest issues in management, strategy, technology, finance, team building and innovation. Our content ecosystem is designed to spark conversation and deliver actionable insights to a broad and engaged global audience. We host conversations – via articles, comment pieces, videos and podcasts – about the latest issues in management. Whether ideas about companies or office politics, we aim to spark debate – you may not agree with everything you read here – and to deliver actionable insights to an engaged global executive audience.

Dear Eliza, what would you make of our brave new world?

I by IMD

A dystopian future for academic freedom? • GenAI can deliver cost and productivity benefits for colleges, but there is a dark side, warns Jerry Davis

AI: how to cross the final frontier • Like all major technological advances, the spectacular launch of GenAI represents great promise and significant risks. To kick off our 34-page special report, Michael Wade, Sarah Toms, Amit Joshi, and Michael Watkins offer a five-point framework to steer you through the turbulence and capture value

PUTTING AI AT THE HEART OF IMD'S OPERATING SYSTEM • Sarah Toms explains how IMD navigated the trade-offs when implementing the institution's AI strategy

How AI gives Taobao's one billion customers the personal touch • Chris Tung is President of Strategic Development at Alibaba Group, a Chinese multinational specializing in e-commerce, retail, and technology. He tells Amit Joshi how the company is integrating AI to optimize its customer experience

The rapid growth of AI regulations

When it comes to AI, you must build trust • The findings of a global survey into AI and transparency offer practical guidance on how to demystify AI systems and communicate them more effectively to consumers, writes Öykü IŞik

THE CONSUMER AI PERCEPTION MATRIX

AI-as-a-Service: be prepared for the next wave • AI-as-a-Service will impact executives and their strategic decisions. It's crucial to assess the benefits and repercussions it will bring, argues Annabelle Gawer

The hidden climate cost of dark data • Training and fine-tuning AI models – specifically generative AI – requires troves of data, but storing and processing that data is financially and environmentally costly. José Parra Moyano, Christine Legner, and Konrad Schulte offer three ways to address the problem

Women, be brave and join the revolution

AI = Accountability + Inclusion • Organizations must ensure they have a strategy for AI's governance and ethical oversight. DE&I offers principles and practices that can inform decision-makers, explain Heather Cairns-Lee, Öykü IŞik, Sarah Toms, and Josefine van Zanten

RESPONSIBLE AI GOVERNANCE

INFORMATION STATION

Six books written by IH (intelligent humans) about AI • The old-fashioned printed word offers valuable insight on the latest technology. Öykü Işık, Professor of Digital Strategy and Cybersecurity at IMD, selects her favorites

How ChatGPT can unchain you from mundane office life • GenAI will allow human talent to focus on more creative, complex tasks, leading to greater job satisfaction and well-being, explains Quentin Gallea

CREATE AN APP WITHOUT A SINGLE LINE OF CODE

How digital highway code aims to curb internet violations • UNESCO's new guidelines for the governance of digital platforms offer timely lessons for more effective collaboration between private companies, civil society, and governments, argues Tawfik Jelassi

Play to win Enhancing customer engagement with gamification • Businesses can retain customers, attract new ones...