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Wild Minds

The Artists and Rivalries that Inspired the Golden Age of Animation

ebook
1 of 1 copy available
1 of 1 copy available
"A thoroughly captivating behind-the-scenes history of classic American animation . . . A must-read for all fans of the medium." —Matt Groening
In 1911, famed cartoonist Winsor McCay debuted one of the first animated cartoons, based on his sophisticated newspaper strip "Little Nemo in Slumberland," itself inspired by Freud's recent research on dreams. McCay is largely forgotten today, but he unleashed an art form, and the creative energy of artists from Otto Messmer and Max Fleischer to Walt Disney and Warner Bros.' Chuck Jones. Their origin stories, rivalries, and sheer genius, as Reid Mitenbuler skillfully relates, were as colorful and subversive as their creations—from Felix the Cat to Bugs Bunny to feature films such as Fantasia—which became an integral part and reflection of American culture over the next five decades.
Pre-television, animated cartoons were aimed squarely at adults; comic preludes to movies, they were often "little hand grenades of social and political satire." Early Betty Boop cartoons included nudity; Popeye stories contained sly references to the injustices of unchecked capitalism. During WWII, animation also played a significant role in propaganda. The Golden Age of animation ended with the advent of television, when cartoons were sanitized to appeal to children and help advertisers sell sugary breakfast cereals.
Wild Minds is an ode to our colorful past and to the creative energy that later inspired The Simpsons, South Park, and BoJack Horseman.
"A quintessentially American story of daring ambition, personal reinvention and the eternal tug-of-war of between art and business . . . a gem for anyone wanting to understand animation's origin story." —NPR
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    • Kirkus

      Starred review from October 1, 2020
      Entertaining history of early cartoon animation. Demonstrating impassioned research and technical know-how, Mitenbuler presents a series of historical anecdotes that, sequenced together, bring to life one of the world's most beloved art forms. When Winsor McCay, creator of the "Little Nemo" comics, debuted his first moving drawings in 1911, he jolted an entire industry to its feet. During the next few decades, a network of feuding production studios emerged, each trying to one-up the other with their inventiveness and intellectual properties. It was a cutthroat business, often leaving animators at odds with their executives. Otto Messmer, for example, the artist behind Felix the Cat, was frequently overlooked while his producer, Pat Sullivan, basked in fame and merchandising success. A rivalry brewed between Walt Disney, whose new animation studio wowed audiences with shorts like the "The Skeleton Dance" (1929), and Max Fleischer, the man behind the Betty Boop and Popeye cartoons and inventor of technical marvels like the rotoscope. Mitenbuler chronicles the debut of Snow White and the Seven Dwarfs in 1937 and the unusual production of Disney's 1940 music-animation hybrid Fantasia while also giving ample time to the rambunctious crew behind Looney Tunes and the various hijinks on the Warner Brothers lot. The narrative crackles with captivating charm, adding color and nuance to a cast of familiar cartoon faces. The author is skilled at exploring historical context and tracks how most turns in the industry were reactionary, shifts in response to not just popular trends, but to labor politics, the Great Depression, and World War II. In the words of a Disney memo on his studio's core philosophies, "we cannot do the fantastic things based on the real unless we first know the real." Mitenbuler, too, proves adept at this tenet and, like a one-man animation department, effortlessly renders both celluloid and background. A finely drawn history of a critical period in the history of animation.

      COPYRIGHT(2020) Kirkus Reviews, ALL RIGHTS RESERVED.

    • Publisher's Weekly

      Starred review from October 26, 2020
      Journalist Mitenbuler (Bourbon Empire) casts the creators of animated cartoons as characters themselves in this rollicking history of the first 50 years of animation. The author tracks animation as a medium and an industry from the early 20th century to the 1960s, when cartoons moved from the theater to televisions and animation “changed almost overnight.” The book begins with the “restless” Winsor McCay, a famous New York Journal cartoonist who had a lasting impact on better-known animators (Walt Disney among them), but was “all but forgotten by the time of his death.” Meanwhile, directors Bob Clampett (who “pushed the limits of absurdity and aggressiveness”) and Chuck Jones (“sly and mischievous with a dirty sense of humor”) made up a mid-century “pirate crew” that brought such characters as Bugs Bunny, Elmer Fudd, and Porky Pig to the silver screen. Household names like the Walt Disney Company get plenty of ink, but so do such edgier competitors as Fleischer Studios, formed before Disney and all but wiped out when legal trouble threatened its famed Betty Boop. In snappy prose, Mitenbuler writes a history rich with personalities. This Technicolor tour de force is impossible to put down. Agent: Michelle Brower, Aevitas Creative Management.

    • Library Journal

      December 4, 2020

      While animation is often considered a children's medium, its early days were filled with social commentary, sexuality, satire, and countless creative and financial battles. The "golden age" that Mitenbuler (Bourbon Empire) refers to in his title spans from 1911 to the late 1960s. As the popularity of animated short and feature films exploded, so did the fates of the artists and their creations. Winsor McCay's Little Nemo in Slumberland enchanted audiences, but John Randolph Bray patented McCay's methods and developed a successful animation studio. Otto Messmer tirelessly worked on Felix the Cat cartoons, while studio head Pat Sullivan toured the world taking credit. Eventually, the popularity and increasingly adult content of some cartoons led to the Hays code, which created strict rules about content in films of any kind, but this new censorship actually gave many cartoons a more universal appeal. The author explores dozens of artists, but the through line is the rivalry between early innovator Max Fleischer, who produced huge hits with Betty Boop, Popeye, and Superman, yet endured almost constant financial and creative battles, and Walt Disney, 20 years younger but the eventual master of the medium, both artistically and financially. VERDICT An entertaining and revealing look into the dawn of a revolutionary art form.--Peter Thornell, Hingham P.L., MA

      Copyright 2020 Library Journal, LLC Used with permission.

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